About Us

A reputable location in the heart of Gulfport where your fur baby is nurtured with dedicated and passionate care.

About Louie

Our Story

Welcome to Louis's Social Pucci Club

Louis’s Social Pucci Club is locally owned and operated by Joshua & Diana Smith, a husband and wife duo and pet parents of 3 dogs. The name of the business was designed after their French Bulldog, Louis Vuitton Smith. Louis is the boss of the business and barks the orders.

Diana has always had a love for animals growing up through her life. She started out as a luxury and exclusive pet sitter 7 years ago, with personalized, one-on-one care for pets in a calm, comfortable, and upscale environment. Each stay or visit is always customized to the pet’s unique routine — ensuring they feel nurtured, relaxed, pampered, and loved while the parents are away. Diana has been called the pet whisperer, pet magician and fairy dog mom.

Joshua has supported Diana with her passion and love for animals. They decided to purchase a commercial building sitting on an acre of property located in the heart of Gulfport on front street, Pass Rd. Joshua completed 95% of the buildout and knew specifically what Diana was wanting.

The creation of Louis’s Social Pucci Club is designed to be luxurious and an exclusive dog staycation away from home while also offering doggy daycare, Pucci spa services and a unique shopping experience for both the dogs and owners in mind on the Gulf Coast.

Diana’s specialties include socializing, enrichment, special needs, seniors, dog & cat first aid and CPR along with administering medications and insulin. Every detail is tailored to your pet’s comfort, health and happiness. From one-on-one attention to serene spa touches, your pets enjoy the ultimate care experience.

Our Philosophy

Your pet isn’t a number. They’re family.

That means we prioritize:

  • Safe and dedicated supervised play
  • Calm, nurturing, and structured environments
  • Clean and soothing secure suites
  • Personalized care when needed or requested

Everything we do is designed around a healthy balance of activity with enrichment, rest and provide nurturing care.

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About Diana

More Than a Service — A Community

We value building relationships with the families who entrust us.

Whether your pet is here for an indulgent day of play, overnight retreat or a spa experience, every visit is thoughtfully curated because their comfort, care, and happiness are truly paramount.

When you entrust your fur baby in our care, you can feel assured, at ease, and entirely confident knowing they are embraced with exceptional comfort, attentive supervision, and the highest standard of care.

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Safety Comes First

Dedicated supervision & structure are non-negotiable.

We carefully monitor playgroups, maintain strict cleaning routines, and ensure all pets meet health requirements before joining Louis's Social PUCCI Club. Our goal is simple: a safe environment where pets can thrive socially and physically.

Trust & Reviews

Our Fur Baby Parents Trust Us.